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TPG
Brand campaign and digital strategy
Promoting eco-friendly mobility solutions through a striking visual campaign
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Areas of expertise
Art direction
Digital strategy and creation
Messaging, design, and animation
Project management
Challenge
As the main public transport operator in the canton of Geneva, TPG sought to strengthen their brand image while encouraging businesses and institutions to adopt multimodal mobility solutions for their employees. The goal was to inspire companies to offer eco-friendly alternatives to their staff. The challenge was to create a strong visual communication that reflected TPG's commitment to both efficient and environmentally friendly mobility, specifically targeting businesses and their employees.
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