Nestrovit

Nestrovit®
Brand repositioning and
identity redesign

A new visual identity to enhance appeal and reconnect with families

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Areas of expertise

Full repositioning process management

Visual identity and storytelling

Logo and tagline redesign

Packaging design

End-to-end project management

Challenge

Well-established in the dietary supplements sector, the brand was facing a loss of market share due to an unclear target audience, oscillating between seniors and children. This confusion led to ineffective and unclear communication. It became necessary to reposition the brand to clarify its audience and enhance the appeal of its products, while preserving its historical identity.

Idea

The strategic repositioning identified children as the target audience with the most business potential, making them the central focus. The brand's visual identity and storytelling were completely redesigned to reflect this shift. The logo and tagline were refreshed, and the packaging was revamped to better meet consumer expectations. Engaging visual elements, such as dinosaur characters for the chocolate, along with interactive games integrated into the packaging, were introduced to boost engagement with families and children.