OptiFibre®
Brand repositioning and
identity redesign
Comprehensive Brand strategy including TV spots, social media, website, brochures, POSM, and sampling to increase awareness
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Areas of expertise
Brand strategy
Art direction and creation
Storytelling
Digital strategy
Multichannel campaign management
Project management
Challenge
OptiFibre® is a dietary supplement designed to promote intestinal balance. Initially used mainly in hospitals and social medical institutions, the brand suffered from a lack of communication to the general public. Additionally, its image as a medical product created a psychological barrier for consumers, limiting its appeal and making it difficult to normalize digestive issues. The challenge was therefore to reposition the brand, destigmatize the topic, and broaden the target audience beyond the medical field.
