Multimodal communication Blaise

Sustainable multimodal mobility and brand reinforcement for Transports Publics Genevois (TPG)

Promoting eco-friendly mobility solutions through a striking visual campaign

Services provided

Art direction

Creation linked to digital strategy

Messaging, design, and animation

Project management

Création en lien avec la stratégie digitale

Challenge

As the main public transport operator in the canton of Geneva, TPG sought to strengthen their brand image while encouraging businesses and institutions to adopt multimodal mobility solutions for their employees. The goal was to inspire companies to offer eco-friendly alternatives to their staff. The challenge was to create a strong visual communication that reflected TPG's commitment to both efficient and environmentally friendly mobility, specifically targeting businesses and their employees.

Idea

The strategy focused on creating a cohesive and impactful visual identity, reflecting TPG’s values of sustainability and innovation. Interactive and printed materials, such as white papers and reports, were produced to showcase their sustainable mobility initiatives. In parallel, digital campaigns on platforms like LinkedIn were launched to increase the visibility of their offers and raise awareness among businesses of the importance of promoting sustainable multimodal mobility to their employees, while also fostering greater awareness of eco-responsible multimodal solutions.

Results

This approach allowed TPG to strengthen their position as a key player in sustainable mobility in the Geneva region. The campaigns not only improved the perception of TPG’s commitment to helping businesses move toward decarbonization, but also reinforced their role as a provider of environmentally friendly mobility solutions, beyond their traditional mission as a public transport operator.