Strengthening brand image Blaise

Romande Énergie: Sustainable communication strategy

Developing a distinctive visual language to support decarbonization initiatives

Services provided

Creative direction

Visual identity development

Design of communication materials

Challenge

Romande Énergie, a key player in the energy transition in French-speaking Switzerland, aimed to strengthen its brand image while highlighting its commitment to decarbonization and renewable energy. The challenge was to develop a communication strategy that could resonate with a wide audience, from individuals to businesses, while effectively conveying the brand’s values of sustainability and innovation.

Idea

The visual strategy was designed to reflect this sustainable commitment in an impactful and coherent manner. A new, distinctive visual language was developed, incorporating the values of Romande Énergie and its initiatives in favor of the energy transition. A comprehensive brand identity guide was created, including specific graphic elements for annual reports and other communication materials. This guide provided clear tools to ensure visual consistency across all channels, while reinforcing the clarity of the ecological messaging.

Results

The new visual strategy consolidated Romande Énergie’s position as a leader in the energy transition in French-speaking Switzerland. By adopting a clear and impactful approach, the brand effectively engaged its stakeholders, from individual customers to large corporations. This enhanced visual identity also allowed Romande Énergie to differentiate itself in the market, highlighting its leadership role in combating climate change and driving support for its decarbonization initiatives.