Packaging strategy Blaise

Cremo yogurt repositioning and packaging redesign

An innovative strategy to increase visibility and consumer engagement

Services provided

Brand repositioning

Design and packaging

Art direction for the website

Social media campaigns

Project management

Challenge

Cremo, a renowned Swiss brand known for using 100% natural milk, needed to revitalize its yogurt packaging to better reflect its values while increasing visibility both in stores and on social media. The challenge was to modernize the brand’s image while staying true to the authenticity of the products, and to create a stronger connection with consumers through a multichannel communication strategy on a limited budget.

Idea

A complete packaging redesign was carried out for the entire range, covering 24 flavors. The goal was to make the products more attractive on store shelves, while highlighting the local origin of the milk from the Seeland region. In parallel, a digital strategy was developed, including social media campaigns and web banners to boost brand awareness. This strategy was supported by in-store communication materials and a promotional brochure.