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Cremo yogurt
Brand repositioning and
packaging redesign
An innovative strategy to increase visibility and consumer engagement
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Areas of expertise
Brand repositioning
Packaging design
Website art direction
Social media campaigns
Project management
Challenge
Cremo, a renowned Swiss brand known for using 100% natural milk, needed to revitalize its yogurt packaging to better reflect its values while increasing visibility both in stores and on social media. The challenge was to modernize the brand’s image while staying true to the authenticity of the products, and to create a stronger connection with consumers through a multichannel communication strategy on a limited budget.
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