Brand building Blaise

Comprehensive design of SativaVET's identity and communication materials

Building the brand from the ground up: positioning, DNA, and visual identity

Services provided

Development of the strategic plan in the form of a roadmap

Creation of the brand architecture

Design of the visual identity and storytelling

Packaging creation

Challenge

The pet CBD oil market was booming, with rapid growth but oversaturated by numerous similar products, lacking clear differentiation. The challenge was to launch a new brand capable of standing out and capturing the attention of a targeted audience.

Results

Thanks to this strategy, SativaVET became the market leader in Switzerland in just 4 months. The brand's success was largely based on foundational work, including the development of a structured brand book, clear brand architecture, and relevant packaging. The creation of professional and scientific visual assets helped strengthen the brand's identity and establish its credibility with veterinarians. This approach not only captured the attention of veterinarians but also built loyalty among a customer base concerned about the well-being of their pets.