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Repositioning and modernization of the Nestrovit brand
A new visual identity to enhance appeal and reconnect with families
Services provided
Management of all milestones of the repositioning process
Development of visual identity and storytelling
Redesign of logo and tagline
Creation of packaging
Project management
Challenge
Well-established in the dietary supplements sector, the brand was facing a loss of market share due to an unclear target audience, oscillating between seniors and children. This confusion led to ineffective and unclear communication. It became necessary to reposition the brand to clarify its audience and enhance the appeal of its products, while preserving its historical identity.
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